Gain the visitor traffic and attention you want from your target audience by creating the right content and sending it to your audience at the right time.
Attract Customers With Sound Content Marketing Strategies
Where are today’s B2B buyers looking for answers? Online. To connect with its best prospects, a company must first understand the buyer. Through a process of interviews and surveys, you need answers to these questions…
- What problems are buyers trying to solve?
- What are the buyer’s biggest challenges?
- What will address and solve the buyer’s problems?
- Where do buyers go to find answers and information?
- What keyword terms are they searching for?
- What types of content do they prefer?
Once you have well defined buyer personas, you must then develop your website and social media platforms to become a helpful resource that delivers insights and knowledge to your prospects in the way they want to be reached.
Lured with Compelling Content
Lead attraction begins with creating compelling online content – in the form for business blogging and advanced documents like ebooks, tip sheets, case studies, videos, etc. – and search engine optimization (making sure your company comes up on the first page of search results), social media engagement, and online content promotion and distribution.
Creating compelling content marketing strategies will drive prospects to your website organically; distributing this content on multiple-channels (blogs, social media, email, content offers, video, etc.) ensures that content is reaching your prospects on their terms.
Content Marketing Generates ROI
Good content — delivered at the right time — is critical to the success of your business. To keep up, most companies need help.
More and more marketers are using content to achieve their goals. 78% of CMOs now feel that custom content is the future of marketing — and they’re responding accordingly. By one estimate, spending on content rose to over $40 billion in 2014.
Why? In part, because 68% of consumers say they willingly consume content from brands they’re interested in — and more than 90% of those say they not only read it, but they also trust it.
The Challenge in Creating Content
Those are inspiring numbers. But here’s another: 64% of marketers say they have trouble coming up with enough content — and even those who can struggle with deadlines. Late content is the #1 reason for project delays, chiefly because writing content takes much more effort than most people think. (Trust us. We’ve seen projects run off the rails because of delayed copy, time and time again.)
But online marketing demands highly shareable content, which means if you’re unprepared or unable to dedicate the time it takes to create great content — on time, every time — you should consider outsourcing.
Outsource for Great Content Marketing and Great ROI
Our team of talented writers, designers and strategists can help you position your company as an industry thought leader, increase your reach and generate significantly more leads — even as your prospects and customers promote your website for you.
Website copy, ebooks, case studies, blog posts, industry guides, infographics, presentations, social media updates… Whatever you need written, we can help.
Why it Makes Sense
Creating content without first having a clear understanding of your ideal buyer will only waste time and money. When we help create your content, our team works with you to answer many important questions…
- Who is your ideal customer?
- What are their biggest problems?
- How can you help solve their problems?
- Where do they go for getting information and answers?
- What value proposition will resonate with your ideal customer?
- How much content do you need?
- What are the right content types for your buyers?
Our “interview-style” process involves working with subject matter experts at your company to help unlock the knowledge that’s often undocumented, then we turn it into website copy that your target audience will respond to. We also research keyword opportunities so your website copy will be optimized for search engines and you’re able to compete for the right terms.
If you choose to create your own content, it can cost you more than hiring us to do it. Website copy delays can cost your company tens or hundreds of thousands in lost leads. Also, poorly-optimized website copy can cost your company millions in lost revenue over the course of the life of your website.
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