Nearly 75% of all leads you’ll ever get from your website won’t be sales-ready when they first contact you! How do you nurture them until they’re ready to buy?
Is Your Lead Generation Getting Results?
Success in digital marketing is about driving traffic and converting visitors into leads – also know as lead generation. It’s simple: an integrated approach built on a foundation of compelling content will drive visitors, leads, and sales.
Here’s a sobering statistic: almost 75% of leads you’ll ever get from your website won’t be sales-ready when they first contact you. It’s a number that drives home how hard it can be to make ends meet when most visitors are “just looking.” It’s also part of the reason why 68% of companies report struggling with leads that aren’t ready to buy.
And Here’s How it Works
And it raises two questions. How will you get enough good leads to achieve the growth you need as a company? And what will you do with the others until they’re ready to buy? We can help you implement proven lead generation and nurturing strategies that will:
- Attract Customers — Help your website become a magnet for the right buyers
- Capture Leads — Create easy “paths” for prospects to follow and convert into leads
- Nurture & Close — Set up marketing automation systems to help you close the leads that are ready and nurture the others until they decide to buy
It will mean some intensive work around defining your audience, taking a hard look at your content, and making appropriate website changes, but the results will be worth it — companies that excel at b2b lead-nurturing generate 50% more sales-ready leads… for only two-thirds of what other businesses spend.
Converting Leads with Proven B2B Strategies
Now, it’s time to convert visitors into leads by providing them with a relevant content offer. Doing so forms a connection with your buyer: they have a problem they’re trying to solve and you’re helping them do so. A downloadable content offer is created based on detailed persona research on your buyers and industry. The prospect exchanges their information (name, email, etc.) on a landing page contact form in exchange for this offer, and a lead is born!
The essential services delivered in the process of B2B lead generation are:
- Content creation
- Landing page optimization
- Form creation and testing
- Workflows for automation
- Emails sequences for each persona
- Analytics to measure performance
The foundation to capturing leads is providing a variety of content offers that appeal to each buyer persona at various stages in the buying process. This involves multiple offers, landing pages, forms and detailed analytics to understand what’s working and what’s not. Testing and performance analytics drives your decisions towards improving your lead capturing machine!
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