During this stage, we sit down and revisit our strategy based on the information we’ve learned across all the phases of strategy – design – development. This is how we build the optimized and predictable machine that your website will become.
Website Design and Development Tailored to Generate Leads
The strategy work around your buyer personas is critical to building a successful strategy for your website design and development. It’s not based on assumptions, but genuine feedback from actual buyers, real keyword research, and actual analytics. Once we have the strategy defined, we move into five more phases…
1. Design Development
We begin to strategically develop and implement the action items into place. Fundamental assumptions are created based on your website’s strategy. At this stage, we begin building marketing assets that’ll attract the right people and quickly turn your visitors into leads. We also focus on the following aspects of the project:
- Design comps
- Information architecture
- User experience design
- Platform and technology decisions
2. Production and Testing
At this point we actually start building and testing the website. Clients are involved with every step of the process to make sure there are no surprises and the process is very collaborative. Based on hundreds of engagements, projects are most successful when we partner with clients to leverage each other’s expertise while focused on a common goal.
- Browser testing
- User experience testing
- Performance testing
3. Training and Launch
Once production and testing are complete we complete a series of training sessions with the client. Tailored to client resources and skill level, we typically include training on:
- Content management
- Site administration
- User roles and permissions
- Site goals and performance measurement
4. Analyze and Learn
Next, we take what we’ve developed and monitor performance. We collect the data and evaluate your website’s performance. Your website is scrubbed for:
- Traffic trends
- Funnel flow
- Conversion rates
- Ease of use
We determine what’s working and what’s not so we can continue to make improvements and drive better results for your business.
5. Rinse and Repeat
During the last stage, we sit down and revisit our strategy based on the information we’ve learned across all the phases of strategy – design – development. This is how we build the optimized and predictable machine that your website will become.