We take a close look at your business, including your goals, products, services, competitors and especially your ideal buyers. Our objective is to define the needs and pain points of your ideal customers and turn them into actionable items within your website.
Qualified Industrial Marketing Consultants
Design is important, sure. Design plays a big role in whether people will trust your brand. One study indicates that 94% of customer perception is design-related.
Technology matters, too. But keep in mind, 40% of your potential customers will abandon your web page if it takes more than three seconds to load.
Strategy – Building Your Roadmap
To be truly successful, a website redesign needs to look beyond design and technology to a third, often-forgotten factor — strategy.
Take a hard look at your site. Is it giving you the leads and sales results you need? If not, it’s time to start thinking a different way about your redesign, because the benefits to your business are more than worth it.
We have nearly a decade of experience in web strategy + consulting. We’ve refined the process and learned what works so you can avoid costly mistakes, false starts, missed deadlines and blown budgets. Building a website is complex, but when partnering with experienced industrial marketing consultants, you can avoid the headaches and frustrations.
What Your Buyers Really Want
We take a close look at your business, including your goals, products, services, competitors and especially your ideal buyers. Our objective is to define the needs and pain points of your buyer personas and turn them into actionable items. We do this by getting a better understanding of the typical buyer types and the journey they take to make a purchase. The buyer exploration includes:
• Conducting interviews
• Creating surveys
• Conducting keyword research
• Reviewing analytics of your current website
• Assess your current website and marketing
The discovery work around your buyer personas is critical to building a successful strategy for your website. It’s not based on assumptions, but genuine feedback from actual buyers, real keyword research, and actual analytics. This approach is not theory, but a proven methodology that works and gets you results.
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