About Shanahan

Driving Your Brand, Marketing and Sales Growth Engine

About Shanahan Strategy

Get to Know Our Industrial Marketing Team

The way your customers buy has changed. They don’t want to speak to you until they’ve educated themselves and are near ready to buy. Furthermore, traditional marketing is less and less effective, very expensive and often impossible to measure.

Shanahan Strategy helps manufacturers and industrial companies build online marketing and sales strategies that attract the right leads and drive more revenue.

We do this by developing a comprehensive marketing and sales strategy turning your website into a magnet with valuable content, compelling offers and a proven process for generating leads and nurturing them into sales. Don’t take our word for it, read our third-party verified reviews.

Are We the Right Fit?

We’re not the right agency for every company. But if any of these things resonate with you, it might be worth a 30-minute call exploratory call.

1. Are you looking for a strategic partner?

If you’re looking for a quick marketing fix at a cheap price, we aren’t the right fit. But if you’re looking to invest in a sustainable business growth program with a strategic partner, we should talk. These engagements often cost between $4,000-15,000/month, with a one-year commitment.

2. Is what you sell a complex purchase?

Perhaps it’s expensive, high-risk or highly engineered, or maybe there are multiple decision makers involved and a lengthy sales process. Often, these types of buying journeys are typical of manufacturing and industrial companies.

3. Is your company on the verge of expansion or contraction?

Is now time for action? There’s so much to gain at each of these fluctuation points — but only if you seize the opportunity. In chaos lies opportunity.

4. Are you seriously committed to change?

Does the status quo terrify you or do you take a certain comfort in the “same old, same old?” We’re going to recommend approaches that are successfully proven to generate results, but they’re probably new and different for you. It might be uncomfortable at first.

5. Are you ready to invest time?

Our approach delivers results over the long run, but not necessarily overnight. And it will involve your participation and collaboration in order to create the biggest impact.

6. Do you need to know more about your ideal buyers?

The secret to your business growth lies more with your customers’ problems than with your products or services. Unlock those customer insights and you’ll be amazed at the impact. We’ll help with that.

Who We Are?

From industrial equipment to manufacturing, engineering, distribution and more, Shanahan Strategy has a broad base of experience and knowledge to understand your marketing challenges and lead a path to more effective and measurable results. Founded in 2005, the company is led by Brian Shanahan who has an extensive background in sales, marketing, and senior management roles with over 20 years experience helping companies profitably grow and expand into new markets.

The companies that call in Shanahan Strategy are typically small- and medium-sized industrial or manufacturing companies who need to increase sales, are overwhelmed with the increasingly chaotic digital marketing landscape, and are frustrated with how traditional marketing doesn’t generate the leads it once did.

How About a Conversation?

You know the results you want. We know how to achieve them. Let’s talk to see if we’re a fit. This is what we help industrial marketers navigate every single day. 

The initial consultation is free.  If you’re thinking, “this is exactly what we need,” then let’s talk. We want to hear about your goals and frustrations. If there’s an opportunity to work together, great. If not, we’ll point you in the right direction