Industrial Marketing Resources

Products descriptions that convert and drive sales
Digital Marketing

How to Write Product Descriptions That Convert

For B2B manufacturing companies looking to separate from the competition, it’s critical to create impactful product descriptions that educate and entertain your target audience. Not only do product descriptions make a better customer experience, but

Read More »
A content marketing strategy can help you shorten the sales cycle
Content Marketing

How to Use Content Marketing to Shorten Your Sales Cycle

Marketing content is a significant piece of the lead-to-revenue cycle puzzle for engaging the customer throughout the buying journey. Brand marketing for manufacturing companies should cater to buyer preferences by providing readily accessible, cross-channel content

Read More »