Industrial Marketing Resources

A content marketing strategy can help you shorten the sales cycle
Content Marketing

How to Use Content Marketing to Shorten Your Sales Cycle

Marketing content is a significant piece of the lead-to-revenue cycle puzzle for engaging the customer throughout the buying journey. Brand marketing for manufacturing companies should cater to buyer preferences by providing readily accessible, cross-channel content

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Learn how to budget for web design and development
Digital Marketing

How to Budget for Web Design and Development

Nearly 60% of the world’s population is online. Your business has the potential to reach that market through your company’s website. Your website is the first impression most people receive about your business. However, you don’t

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B2B and B2C Marketing Strategies expressed as puzzle pieces
Digital Marketing

Top Five Effective B2B and B2C Marketing Strategies

B2B and B2C marketing strategies are similar in that they share a common endgame – generating and sustaining business. However, each often uses different processes tailored specifically to their target audiences via digital platforms. While

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Gears with marketing phrases explaining “what is industrial marketing?
Digital Marketing

What is Industrial Marketing?

In today’s tech-heavy world, digital marketing strategies are outpacing traditional print methods. Successful businesses are focusing heavily on online content – particularly in industrial marketing – because its cost and time efficiencies provide quick customer

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