Manufacturers currently face several challenges, such as complex sales processes, limited market data, and a select number of potential new customers. Combined with antiquated marketing strategies and inadequate technology, manufacturers are climbing an uphill battle
For B2B manufacturing companies looking to separate from the competition, it’s critical to create impactful product descriptions that educate and entertain your target audience. Not only do product descriptions make a better customer experience, but
Content marketing is no longer just writing blogs and whitepapers – it’s all about video for manufacturers. This post will help you discover why it’s more important than ever to develop a video marketing strategy
About 61% of respondents on a workplace strategy survey said moving from forming a strategy to implementing it is a challenge. If your manufacturing business is among those that struggle to bring big marketing ideas into a
While it may seem like Google and pay-per-click (PPC) ads are only effective for consumer brands, they’re one of the most efficient ways to drive traffic and boost sales for your manufacturing business. In a
Marketing content is a significant piece of the lead-to-revenue cycle puzzle for engaging the customer throughout the buying journey. Brand marketing for manufacturing companies should cater to buyer preferences by providing readily accessible, cross-channel content
As a manufacturer or distributor, building trust through quality content is essential for marketing your business. In today’s article, we’re covering how to create B2B content that will help you drive traffic to your website,
Businesses rely on many tools and resources as they strive to understand their audience and find new ways to connect with people. A comprehensive marketing audit is one of the most valuable resources available. 76%
Nearly 60% of the world’s population is online. Your business has the potential to reach that market through your company’s website. Your website is the first impression most people receive about your business. However, you don’t
User experience (UX) is one of the most important aspects of website design. Yet, it’s an afterthought for many businesses rather than a driving force for building a lead-generating machine. Website design for manufacturing businesses