Industrial Expertise

Manufacturing • Distribution • Dealer Groups

Our Expertise Fuels Your Marketing Engine

Marketing Audits and Strategy

Cost range: $3,000 – 8,000+ depending on the scope

We take a deep dive and evaluate your current situation to determine where you should invest to make the best short and long-term gains. Backed by years of experience working with leading brands in a broad range of different industries, we know what works and where to more effectively allocate your precious budget.

Marketing Roadmap

Cost range: $3,000 – 10,000+ depending on the scope

We analyze your business and build a detailed Roadmap to help you get and stay on track to achieve your marketing goals and drive sales growth. This isn’t just theory, but a detailed look at you and your key competitors. We help assess how you stack up and then build a detailed strategy (Roadmap) to help you close the gaps and gain marketshare.

Website Blueprint

Cost range: $4,000+ depending on the scope

We develop a customized plan (Blueprint) to ensure your web team builds a website that attracts, engages, and converts your ideal buyers. Over the years we’ve seen it all, including horrific solutions that waste huge amounts of money. You need a partner who understands your business, has experience in your industry and isn’t guessing at the right approach.

Website Design & Development

Cost range: $10,000+ depending on the scope

Our design/development team will bring creative concepts to life to attract your ideal buyers and optimize your website for sales-ready conversions. This isn’t an art project, but a serious business tool to build your brand and sales revenue. Unlike many firms, we’re technology agnostic and recommend technology solutions that best address your needs and growth path.

Execution Services

Cost range: $4,000+/month ongoing

In addition to our strategy work, we can also help direct the entire Roadmap execution or implementation. This is entirely based on your situation, resources and the capabilities of your team.

Content Strategy

Cost range: $3,000+/month ongoing

Our years of experience will help assemble an effective strategy to create and deliver engaging content that builds trust for your brand. It’s not about self promotion, it’s about delivering helpful information and value. If you build trust and deliver real value, you’ll also build a loyal audience of customers who trust your brand and who will consider more than just price.

Consulting & Coaching Services

Cost range: $1,500+/month ongoing depending on the scope

In some cases, clients are equipped with the internal resources to implement the Strategic Roadmap we create. In these scenarios, we can serve as the coach or as a strategy team. If you’re implementing our strategies internally, we can coach your team on a regular basis to hold them accountable and assure you’re implementing effectively. As a strategy team, we’ll perform ongoing analysis and research, develop your quarterly plans, provide reports and offer strategic recommendations on how to shift gears when necessary. This is a recurring cycle that should happen at least every 3-4 months.

Notes Regarding Our Services

  1. We don’t provide Execution Services (Implementation) for any clients without  developing a Marketing Roadmap (strategy). Most clients start with an engagement that includes an Assessment and a Marketing Roadmap to establish a foundation for your unique situation and marketing investment.
  2. We don’t offer a la carte services or one-off projects. Based on years of experience with other companies, short-term engagements (60 days or less) don’t provide value to anyone. Meaningful results take time and don’t occur overnight. Prior to any engagement, we’ll set expectations for how long we expect appreciable results to materialize.

How About a Conversation?

You know the results you want. We know how to achieve them. Let’s talk to see if we’re a fit. This is what we help industrial marketers navigate every single day.

The initial consultation is free.  If you’re thinking, “this is exactly what we need,” then let’s talk. We want to hear about your goals and frustrations. If there’s an opportunity to work together, great. If not, we’ll point you in the right direction.