Industrial Marketing Resources

A content marketing strategy can help you shorten the sales cycle
Content Marketing

How to Use Content Marketing to Shorten Your Sales Cycle

Marketing content is a significant piece of the lead-to-revenue cycle puzzle for engaging the customer throughout the buying journey. Brand marketing for manufacturing companies should cater to buyer preferences by providing readily accessible, cross-channel content

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Industrial Marketing - Manufacturing
Content Marketing

The Top Content Types for Manufacturing Companies

Top Content Types for Manufacturing Companies Manufacturing marketers continue to embrace innovation by creating great content for their inbound marketing initiatives. According to a 2018 Manufacturing Content Marketing Report released by the Content Marketing Institute:

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