The beginning of a new year is an opportunity for businesses to reflect on their marketing efforts from the past year. After all, your business will likely look very different from 365 days ago. The
Businesses that sell to other companies (B2B) must find ways to align their branding efforts with their goals. This makes a branding strategy for B2B business imperative for success. Creating a strong brand sets you
When a marketing strategy is attracting prospective customers, but leads aren’t converting, it’s time to re-evaluate your approach. After all, lead conversion in manufacturing is critical to your overall company success. Marketing for manufacturers is
To attract new customers in today’s competitive digital market, you must have a strong online presence. Today’s buyers rely heavily on customer reviews and ratings. Especially now that so much business is conducted online, where
As a manufacturer, you must have a solid understanding of who your competitors are and what they’re doing to outperform them. An effective way to do this is through a competitive analysis in manufacturing. There
Manufacturing is a highly competitive industry, making it challenging to stand out and rise above your competitors. As a result, many manufacturers are investing in digital PR experts for manufacturers to build memorable brands, stay
Your company is only as strong as your supplier-distributor relationships. Cultivating positive relationships between suppliers and distributors helps you take inventory of their far-reaching impact and whether performance is successful or needs improvement. In fact,
When COVID-19 kept people from traveling or gathering in person, businesspeople suddenly had to rethink networking opportunities. As a result, trade show alternatives in a post-pandemic world have become a growing trend for organizations. The
The majority of today’s consumers rely on the internet to find solutions to their problems. In fact, 93% of all online experiences begin with a search engine. To set your business apart from the competition
To maximize your marketing and sales efforts, you must have a deep understanding of who your target audience is and what they need. Creating realistic buyer personas for manufacturing can help shape your content marketing
