How to Choose an SEO Agency for Your Manufacturing Business

If you feel like you’re producing great content regularly but aren’t seeing the results in your website’s traffic numbers, you may need an SEO agency for your manufacturing business.

Most B2B transactions are done online nowadays. This means it’s more important than ever to produce valuable content that is easily found on search engines like Google.

One great way to boost your website’s traffic is to hire a manufacturing SEO agency that can handle the optimization of your web content. However, choosing an SEO agency is no easy task. If approached incorrectly, you could waste your business’s time and money in search of those great rankings.

In today’s blog, we’ll guide you through the process of identifying the best agency and provide you with insights on where to start your search.

Key Takeaways:

  • Finding the right SEO agency is a task that involves lots of research and consideration. However, landing a great partnership will boost your web traffic and conversions.
  • The best manufacturing SEO agency is one that fits your business needs and culture, not necessarily the cheapest option.
  • Landing an industry-specific SEO agency to handle your web content is your best bet for maximum ROI.
  • Be wary of agencies that promise results that seem too good to be true. They probably are!

What Is an SEO Agency?

An image explaining how a manufacturing SEO agency would optimize SEO.

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SEO, or search engine optimization, is the process of optimizing your website’s content so search engines find it quickly and reliably.

Video Source: Kyle Milan on YouTube

An SEO agency is a content marketing agency focused on optimizing your manufacturing website’s SEO, which includes both on and off-page SEO.

The Ultimate Guide to Digital Marketing for Industrial Companies
  • On-page SEO refers to the elements within your website, such as blogs, case studies, white papers, and web pages. The agency should optimize these elements using words and phrases to ensure search engines understand the topics covered and can recommend your site to manufacturers looking for solutions like yours.
  • Off-page SEO refers to the practice of backlinking and generating external links from other websites. This improves your website’s authority in the eyes of search engines and builds trust with users.

Why Is an SEO Agency Important?

51% of all B2B website visits come from organic searches. Optimizing your website and content for SEO isn’t really a choice anymore, it’s a necessity.

However, SEO could take up all of your time if you let it. Search engine optimization is a dynamic and ever-evolving field. The best SEO agencies understand this, stay up to date with Google updates and algorithm changes, and constantly look for ways to optimize content for today’s searchers.

If you don’t have the time and resources to conquer SEO and all its complexities, you might be better off delegating to an agency. That way, you can focus on the fundamental aspects of your business, like crafting valuable solutions for manufacturers, while the agency works to bring visitors to your website.

7 Steps to Choosing a Manufacturing SEO Agency

Here are a set of seven tips you should use to narrow down your search for an SEO agency for your manufacturing business.

1. Check for Referrals

Networking and seeking referrals from fellow manufacturing professionals is a good way to find a reliable SEO agency. Or, if you know someone in the SEO industry that can point you to a great company and testify to their excellence, it could save you a lot of time researching!

2. Find Companies That Specialize in Manufacturing

SEO is important for every business with an online presence. So, basically every business ever! This also means there is a vast range of SEO strategies for each industry and, therefore, a vast range of SEO agencies.

Start by ensuring that the SEO agencies you’re considering have experience working with companies in the manufacturing industry. This will ensure the agency has first-hand knowledge of what it takes to drive success for companies like yours.

3. Establish a Budget

Don’t establish a budget until you have a good feel for the types of companies you’ll be working with and what they charge. Get familiar with their pricing models so you can easily build it into future budgets.

4. Understand the Scope of Services

Don’t settle for a company that will only do half the job. You’ll want an SEO agency that offers full service, including on-page and off-page SEO as well as social media optimization.

You should also inquire how an SEO agency measures its success. Since SEO is ultimately about driving web traffic that leads to conversion and sales, your manufacturing SEO company should focus on driving conversions, not just getting clicks.

5. Understand the Offer

SEO is a difficult task. The agency you select should provide realistic expectations and goals for your manufacturing business along with a clear time frame for achieving those results.

No agency can get you to the top of Google or any search engine’s search result page overnight. Take the time to understand the manufacturing SEO agency’s offer and compare it to other companies you’re considering.

6. Verify Past Results

If you feel an SEO agency has the expertise to grow your website, the next step is to confirm they’ve achieved those results in the past.

Take a look at their website for customer testimonials. Search around online for references to their business and performance. Consider reaching out to current or former clients of the SEO agency for insights into their working style and level of customer satisfaction.

7. Agree on KPIs to Measure Success

An image showing common KPIs that should be measured to gauge the success of your manufacturing SEO agency.

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Now that you’ve found the best agency for you, you’ll want to collaborate with them to establish some measures for success before any work starts. Pick a few KPIs you can both agree on that will make it easier for you to manage expectations and give them a goal to work toward.

Final Tip: There Are No Shortcuts in SEO!

The best content and SEO experts for manufacturers understand that long-term engagements and strategies are the best ways to increase website traffic.

Having realistic expectations of what your SEO agency can do for your manufacturing business will allow you to form invaluable relationships and chip away at those SERP rankings one step at a time.

Contact us today to learn about how we can help optimize web content strategies for your manufacturing business.

How About a Conversation?

You know the results you want. We know how to achieve them. Let’s talk to see if we’re a fit. This is what we help industrial marketers navigate every single day. 

The initial consultation is free.  If you’re thinking, “this is exactly what we need,” then let’s talk. We want to hear about your goals and frustrations. If there’s an opportunity to work together, great. If not, we’ll point you in the right direction. Get in touch or request a consultation.


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