In 2022, modern marketers view brochures, catalogs, direct mail, trade shows, and in-person events as old-fashion or outdated. However, many B2B companies find that these traditional marketing tools are still necessary even in today’s digital
Over the past 10 years, most B2B manufacturers and industrial companies have realized the growing importance of digital marketing in contrast to traditional marketing channels. Although they both still serve a valuable part in most
Welcome to Part #2 of our series on How to Generate Leads. In Part #1, we discussed techniques for improving lead generation with your website. Lead generation is the process of attracting prospects to your
For most businesses, generating a steady stream of new leads is imperative for acquiring new customers and growing revenue. With that in mind, optimizing your website to generate leads is an obvious no-brainer. But unfortunately,
You’ve written the blogs, used the right keywords, and worked hard on earning backlinks. On paper, you’ve followed the rules and have done everything correctly to boost your Google ranking for your manufacturing company in
If you want to scale your business, investing in marketing is a crucial component of overall growth. However, if you’re looking at all the options — email, social media, content, search engine optimization (SEO), pay-per-click
SEO Ranking Tips: 9 Ways to Improve Your Ranking With Google We’ve covered SEO ranking tips many times. Search engine optimization is a critical topic for any business and a challenging one. It’s also complex,
For B2B manufacturing companies looking to separate from the competition, it’s critical to create impactful product descriptions that educate and entertain your target audience. Not only do product descriptions make a better customer experience, but
Nearly 60% of the world’s population is online. Your business has the potential to reach that market through your company’s website. Your website is the first impression most people receive about your business. However, you don’t
User experience (UX) is one of the most important aspects of website design. Yet, it’s an afterthought for many businesses rather than a driving force for building a lead-generating machine. Website design for manufacturing businesses
