While it may seem like Google and pay-per-click (PPC) ads are only effective for consumer brands, they’re one of the most efficient ways to drive traffic and boost sales for your manufacturing business. In a
Nearly 60% of the world’s population is online. Your business has the potential to reach that market through your company’s website. Your website is the first impression most people receive about your business. However, you don’t
User experience (UX) is one of the most important aspects of website design. Yet, it’s an afterthought for many businesses rather than a driving force for building a lead-generating machine. Website design for manufacturing businesses
During a Euro 2020 soccer press conference, famous soccer player Christiano Ronaldo removed a bottle of Coca-Cola from the table where he sat. He replaced it with a bottle of water, simply stating “water” in
Content marketing is quickly becoming the top way of driving sales, with over 70% of marketers using content marketing strategies to drive traffic to their website. For manufacturers, this process involves creating blogs, videos, podcasts,
B2B and B2C marketing strategies are similar in that they share a common endgame – generating and sustaining business. However, each often uses different processes tailored specifically to their target audiences via digital platforms. While
In today’s tech-heavy world, digital marketing strategies are outpacing traditional print methods. Successful businesses are focusing heavily on online content – particularly in industrial marketing – because its cost and time efficiencies provide quick customer
Over the past few years, email marketing has gone from being just another rung on your company’s digital marketing strategy ladder to an undeniable necessity. The good news is: 99% of email users check their
Given the numerous changes and updates Google has made to their search engine algorithms over the past few years, many marketers aren’t 100% sure how they should address on-page SEO and optimization. (In fact, some
How to Improve Search Engine Rank with Links Link building for industrial companies is one of the most important parts of SEO, but it’s also one of the elements that changes frequently. Today, having a
