Industrial Marketing Resources

How to generate more leads with your website
Digital Marketing

How to Generate More Leads: #1 – Your Website

For most businesses, generating a steady stream of new leads is imperative for acquiring new customers and growing revenue. With that in mind, optimizing your website to generate leads is an obvious no-brainer. But unfortunately,

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Products descriptions that convert and drive sales
Digital Marketing

How to Write Product Descriptions That Convert

For B2B manufacturing companies looking to separate from the competition, it’s critical to create impactful product descriptions that educate and entertain your target audience. Not only do product descriptions make a better customer experience, but

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Learn how to budget for web design and development
Digital Marketing

How to Budget for Web Design and Development

Nearly 60% of the world’s population is online. Your business has the potential to reach that market through your company’s website. Your website is the first impression most people receive about your business. However, you don’t

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B2B and B2C Marketing Strategies expressed as puzzle pieces
Digital Marketing

Top Five Effective B2B and B2C Marketing Strategies

B2B and B2C marketing strategies are similar in that they share a common endgame – generating and sustaining business. However, each often uses different processes tailored specifically to their target audiences via digital platforms. While

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