Manufacturing is a highly competitive industry, making it challenging to stand out and rise above your competitors. As a result, many manufacturers are investing in digital PR experts for manufacturers to build memorable brands, stay

When COVID-19 kept people from traveling or gathering in person, businesspeople suddenly had to rethink networking opportunities. As a result, trade show alternatives in a post-pandemic world have become a growing trend for organizations. The

To maximize your marketing and sales efforts, you must have a deep understanding of who your target audience is and what they need. Creating realistic buyer personas for manufacturing can help shape your content marketing

For a company to succeed, its team members must work together toward a common goal. A positioning statement can help serve as a compass for the direction of your company and the success of your

Consumers want to access information quickly and easily. Businesses want to maximize their time at work. That’s why more companies now use chatbots in manufacturing. In today’s fast-paced and ever-evolving market, chatbots are a highly

When a global pandemic caused companies to cancel in-person events, businesses that relied on face-to-face meetings had to pivot. Luckily, webinars for manufacturers are a highly beneficial and effective sales and marketing tool. COVID-19 caused

It isn’t enough to create superior products at competitive prices in today’s crowded marketplace. Manufacturers must first increase brand awareness to capture market share and generate sales growth. Currently, there are nearly 640,000 manufacturing businesses

As an industrial manufacturer that serves other businesses, your marketing needs vary greatly from other types of companies. Your B2B product marketing must target the right audience to get the results you need. Unlike B2C

You have an eye-catching website and appealing content, but your conversion rate is still suffering. Conversion rate optimization (CRO) for manufacturing websites can help increase the number of visitors who become customers. Without an effective

Customer feedback is a valuable source of information and one of the sharpest tools you can add to your marketing toolbox to attract new B2B customers and build brand loyalty. Both positive and negative feedback