Consumers want to access information quickly and easily. Businesses want to maximize their time at work. That’s why more companies now use chatbots in manufacturing. In today’s fast-paced and ever-evolving market, chatbots are a highly
When a global pandemic caused companies to cancel in-person events, businesses that relied on face-to-face meetings had to pivot. Luckily, webinars for manufacturers are a highly beneficial and effective sales and marketing tool. COVID-19 caused
It isn’t enough to create superior products at competitive prices in today’s crowded marketplace. Manufacturers must first increase brand awareness to capture market share and generate sales growth. Currently, there are nearly 640,000 manufacturing businesses
As an industrial manufacturer that serves other businesses, your marketing needs vary greatly from other types of companies. Your B2B product marketing must target the right audience to get the results you need. Unlike B2C
You have an eye-catching website and appealing content, but your conversion rate is still suffering. Conversion rate optimization (CRO) for manufacturing websites can help increase the number of visitors who become customers. Without an effective
Customer feedback is a valuable source of information and one of the sharpest tools you can add to your marketing toolbox to attract new B2B customers and build brand loyalty. Both positive and negative feedback
While marketing and sales teams work together to attract leads and generate revenue, each has their own unique role in the process of growing your business. For this reason, it’s important to know the difference
Today’s buyers and consumers are more discerning than ever before. Learn how to create whitepapers to sell your product and earn customer trust and loyalty. With access to so much information on the internet, shoppers
Mastering SEO basics for manufacturing and industrial companies is a powerful way to drive business to your website and convert prospects to customers. Local SEO for manufacturers helps you reach a more targeted audience, drive
Even in the manufacturing industry, having a targeted email list and sending marketing emails is an important part of finding leads and making sales. However, building an email list that will produce sales is the
