A surprising 61% of marketers deemed lead generation to be their number one challenge. So, if you’ve been feeling the struggle lately, you are not alone, but this isn’t something you can walk away from
Innovation is key to staying current in the marketplace and keeping ahead of your competition. However, new product development isn’t enough. You must create an effective product launch marketing strategy to ensure success. Every year,
There was a time when marketing for manufacturers consisted of in-person sales calls, trade show exhibits, and radio and TV ads. However, with the constant advancement of technology and changing consumer demand, those traditional methods
A landing page is any page a visitor “lands” on when visiting your site. Landing page optimization for manufacturers is crucial to improving product sales. When visitors have to work hard to find the information
In the manufacturing industry, it might not seem like branding is such an important element of business. However, this is a saturated industry with many companies competing against one another to land the same customers.
CRM stands for customer relationship management. Many businesses use a CRM system to help manage their prospects and clients. While that may sound great, why do you need a CRM? CRM tools are becoming increasingly
The sales cycle within the manufacturing industry is usually long. By the time a customer is ready to make a purchase, they have likely spent weeks, months, or even years considering their options. This is
Since the first email ‘blast’ in 1971 from Gary Thurek, email has become a critical channel for marketers to reach target audiences with timely and relevant messaging. When it comes to email marketing for manufacturers,
Manufacturing is competitive. If you want to stand out from the competition, it’s essential to prove the success of your products and services to prospective customers to earn their business. While developing B2B manufacturing case
In 2022, modern marketers view brochures, catalogs, direct mail, trade shows, and in-person events as old-fashion or outdated. However, many B2B companies find that these traditional marketing tools are still necessary even in today’s digital
