During a Euro 2020 soccer press conference, famous soccer player Christiano Ronaldo removed a bottle of Coca-Cola from the table where he sat. He replaced it with a bottle of water, simply stating “water” in
Content marketing is quickly becoming the top way of driving sales, with over 70% of marketers using content marketing strategies to drive traffic to their website. For manufacturers, this process involves creating blogs, videos, podcasts,
B2B and B2C marketing strategies are similar in that they share a common endgame – generating and sustaining business. However, each often uses different processes tailored specifically to their target audiences via digital platforms. While
In today’s tech-heavy world, digital marketing strategies are outpacing traditional print methods. Successful businesses are focusing heavily on online content – particularly in industrial marketing – because its cost and time efficiencies provide quick customer
Over the past few years, email marketing has gone from being just another rung on your company’s digital marketing strategy ladder to an undeniable necessity. The good news is: 99% of email users check their
Given the numerous changes and updates Google has made to their search engine algorithms over the past few years, many marketers aren’t 100% sure how they should address on-page SEO and optimization. (In fact, some
How to Improve Search Engine Rank with Links Link building for industrial companies is one of the most important parts of SEO, but it’s also one of the elements that changes frequently. Today, having a
Top 10 Features of Industrial Websites The purpose of most industrial websites is to attract visitors and convert them into leads, or to directly drive sales through to an e-commerce platform. While industrial websites are
How To Generate More Leads: #6 Social Media Social media has become a fundamental tool in the arsenal of many marketers, and understandably so. Worldwide there are over 3.5 billion social media users – but
The Industrial B2B Buyer: What You Need to Know The buying process has changed significantly over the past decade – first led by the B2C space and followed soon after by B2B. Today’s buyers have
